A private, luxury jewelry concierge dedicated to the highest quality jewelry & service.

Premium materials.
Responsible supply chain.
Unmatched service.

We offer customized, handcrafted jewelry using premium materials, conflict-free diamonds and colored stones, and recycled precious metals. We meet by appointment, allowing a one-on-one discussion of our clients' dream jewelry pieces. Owner and founder Cub Root is a GIA Graduate Gemologist, second-generation jeweler, and American Gem Society Certified Gemologist.

At Form To Feeling, our philosophy is straightforward: we believe in explicitly tailoring both the product and experience to you.

Unlike most jewelry stores that only offer limited customization options, such as choosing a diamond and a mounting, or making minor modifications to a predetermined design, we take a different approach. When you choose to work with us, together we explore the best way to create your perfect piece of jewelry, even if it currently exists only in your imagination. Our team has extensive experience and knowledge in crafting unique, entirely custom-designed jewelry using the finest quality materials available. No matter your budget, if you are searching for something truly one of a kind, we have the resources necessary to bring your ideas to life. We understand that each individual has their unique vision, and we are committed to realizing that vision in exquisite detail.

Full service jewelry & gemstone repair.

Your jewelry is with you through every moment in life. Form To Feeling offers full-service jewelry and gemstone repair services using only the most advanced techniques and highest quality materials. We understand how meaningful your jewelry is to you and treat every piece as if it were our own. You may be wondering, “can this be fixed?” Yes, it can.

For more convenient service, we can offer insured shipping options so that you can send your jewelry for repair without leaving your home. Please email us or make an in-person appointment to begin the process.

We’re in the jewelry business because it’s our passion. Everybody is good at one thing and some people are really good. I want to be really good at one thing: jewelry.

Cub Root, C.G., G.G.  |  owner & founder

We’d love to work with you.