The American Gem Society (AGS) is a nonprofit trade association of fine jewelry professionals dedicated to setting, maintaining and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, recertification of its membership, gemological standards, and gemological research.

The Society is committed to providing educational products to inform and protect the consumer and to contributing to the betterment of the trade by creating industry standards to protect the jewelry-buying public and the fine jewelry industry as a whole.

AGS Laboratories, founded to support the AGS mission, is a nonprofit diamond grading laboratory with a mission of consumer protection. Adhering to the AGS Diamond Grading Standards, AGS Laboratories is dedicated to offering diamond grading reports that provide consistency and accuracy based on science.

Each year, AGS requires its titleholders to recertify their professional credentials. Completion of the annual recertification exam proves their ongoing commitment to excellence, ethics, knowledge, and consumer protection, ensuring they are up to date on the latest trends and developments in the jewelry industry. Tested areas include appraising, business management, gemology, jewelry education, jewelry industry, legal & compliance, and marketing & sales. All of which, Cub scored 100% on his 2021 recertification exam.

Cub is actively involved in AGS as the Austin AGS Guild President and is an AGS Honor Roll Student.

When you choose to work with Form To Feeling, you can rest assured that you are working with a highly educated Gemologist. We take pride in adhering to the highest standards of business practices and ethics so that you can buy with confidence from a jeweler you can trust. AGS Standards not only comply with governing laws, but go beyond that to ensure that you are buying from a jeweler who has the knowledge and skills to help you make the most informed buying decision.